I had friends tell me that I should brand the name “leo the locksmith” so I got the website, put up a simple page and have linked it to my main site. The purpose will be two-fold. Allow a cute branding icon that can be used for marketing and also to help people find my or my company when they need it. I have learned that not everyone remembers that my company name is ESI. So now you may google “leo” and “locksmith” and get my contact info.
Hope this helps